Case study ( subject accounting theory) Assignment

Case study ( subject accounting theory) - Assignment ExampleThe partnership shareholders had been complaining of airlines image and share prices have faced a slowdown. The profits excessively have declined and for the second consecutive time. Problem 1 Hidden fees Ryanair required its passengers to disablement in online for embarkation and arrive at the airport with the boarding pass. If the passenger failed to do so, he or she would have had to carry a fine of 70. A reissue of boarding pass invites a charge of 70 (Pope, Is this the advent of a new caring, sharing Ryanair?). Another issue with hidden fees is with the baggage standard norms and charges associated with it. Ryanair has been famous for having mavin of the strictest baggage allowances in Europe. The airline allows a baggage size of 55cm x 40cm x 20cm which is even little that what IATA standardizes as baggage allowance. Also, the airline charged a pretty high sum of 60 at the bag drop counters and boarding gate. M easures taken The charge for not checking in online remains unchanged. The argument seat forward by Ryanair is that if a passenger can come forth with his passport, he can check in online as well. This is one criticism that the company refuses to get down. They deny that the hidden charges are hampering companys snitch image and need to be tackled. ... Company chief says that they are actively participating in improvising on customer service and actively listening and responding. As a part of the initial stairs towards better customer service, the company has reduced these charges to 30 at the bag drop counters and 50 at the boarding gate. The company also plans to put an end to hefty fines on baggages that turn oer a little heavier or are just slightly larger. It also announced an allowance of a second carry in baggage that shall be limited by the measure of 35 x 20 x 20cm over and above the pre-existing 10 kg baggage allowance (Ryanair Rolls disclose More Customer Service Imp rovements). Analysis The reasons provided for impositions for not checking online are unreasonable. People might not accept the reason that checking online is as cultural as carrying a passport while taking a flight. technology has made online access easier. It shall be a matter of time until people get used to the estimation of boarding online. Moreover, not all airlines view online check-in likewise. Until then, hefty fines on not checking in online is poisonous to company image. Strict rules on baggage size have been detrimental to companys brand image. Complains have gone unheard over slight mismatches in size inviting heavy fine impositions. such brand reputation goes a long way in bringing down customer count, vocalize of mouth reputation spreads stronger and faster for factors that are unacceptable by consumers. In this view, small improvements in baggage allowances shall be welcomed but the change in consumer perception shall take long to change unless the fuss over ext ra handle size or extra wheels are not eliminated.